Photo credit: Elliot Le Corre

Promote the Incubator

DATE

February 2019

CLIENT

Women In Games

In early 2019, the Women In Games association helping to increase diversity in the video games industry in France, announced its esports incubator.

The incubator aims to coach young women on League of Legends, so they could  join a mixed-gender team at the end of the year.

An increase of level of play was vital, but increasing the visibility of the participants was also important.

To do that, we’ve produced 16 social videos for the Women In Games Esports Twitter account, to explain the approach of the incubator and present all the players and coaches participating.

These videos generated a total of:

  • 52K views;
  • 157 retweets;
  • 1130 likes.

You want to check out all the videos? You will find them here.

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