Project Overview

Ubisoft approached us to create an inspirational trailer to generate excitement for the kick-off of their APAC League season 2022.

The APAC League, initially the weakest circuit, has been steadily raising its competitive level. The objective was to showcase through storytelling that teams in the league can be rivals yet united, representing their respective regions.

The recent impressive showings of APAC teams at global events and their spectacular playstyle have piqued the curiosity of Rainbow Six: Siege fans worldwide.

Notably, several APAC players have emerged as some of the most skilled and talented players in the competitive scene, further contributing to the league’s growing reputation.

Our Role

ANIMATION

Brought the illustrations to life through dynamic and engaging animations that enhanced the storytelling.

VOICE-OVER

Engaged a native Japanese voice talent to provide an authentic and captivating narration in line with the theme and tone of the video.

MUSIC AND SOUND DESIGN

Curated a compelling soundtrack and sound effects that heightened the emotional impact and energy of the trailer.

CREATIVE WRITING

Crafted a compelling script that emphasized the unity and fierce competition within the APAC League while highlighting the importance of regional representation.

ART DIRECTION

Developed a visually stunning direction inspired by traditional Japanese elements, capturing the essence of the region’s rich culture.

ILLUSTRATION

Produced captivating visuals that combined traditional and modern elements, showcasing the distinctiveness of each APAC team.