Project Overview
The campaign took place over ~2 months (October 6th to December 5th) and aimed to promote the release of the Arcane series.
Our Role
Coming up with original local content for Twitter, Instagram, Facebook and TikTok
Manage LoL accounts on social media platforms (Facebook, Twitter, Instagram) and local content editorial calendar
Produce all local content related to Arcane, including TikTok videos
Produce a complete and detailed post-campaign report
Results
16M+ IMPRESSIONS
967K+ INTERACTIONS
6% ENGAGEMENT RATE IN AVERAGE