Project Overview

Stunlock Studios partnered with us to execute a comprehensive influencer marketing campaign for the highly anticipated launch of V Rising.

With the goal of reaching a broad audience, our objective was to create buzz and drive awareness for the game through strategic influencer collaborations on Twitch, YouTube, and social media platforms.

Our Role

STRATEGY DEVELOPMENT

Conducted a thorough analysis of the target audience, game features, and market trends to devise a tailored influencer marketing strategy aligned with Stunlock Studios’ objectives.

INFLUENCER RESEARCH

Identified and evaluated suitable content creators who had a strong affinity with the game genre, demonstrated engagement with their audience, and aligned with the brand values of Stunlock Studios.

CAMPAIGN PLANNING AND EXECUTION

Collaborated with selected influencers to define campaign objectives, deliverables, and key messaging.

CONTENT REVIEW AND APPROVAL

Ensured all influencer-created content was in line with brand guidelines, game integrity, and legal compliance, providing feedback and approvals to maintain brand consistency.

PERFORMANCE TRACKING AND REPORTING

Monitored campaign performance metrics, such as views, engagement, reach, and conversions, to assess the effectiveness of each influencer collaboration.

Generated comprehensive reports to provide insights and recommendations for future campaigns.

Results

COLLABORATION WITH PROMINENT CREATORS

Collaborated with renowned content creators worldwide, such as Asmongold, MenosTrece, HasanAbi, Rich Campbell, Xayoo, to maximize the game’s visibility and reach.

TWITCH ENGAGEMENT

Generated over 510,000 hours of views on Twitch, capturing the attention of a large and engaged audience, resulting in heightened exposure and interest.

YOUTUBE IMPACT

Garnered more than 400,000 views on YouTube, with influencer-generated content resonating with viewers and driving further interest and engagement.

SALES SUCCESS

Contributed to the remarkable achievement of selling over 3 million copies of V Rising within the first few months, with a peak of 2 million sales upon release.

PLAYER BASE GROWTH

Secured a prominent position among the top 5 most played games on Steam, with a peak concurrent player count of 150,000 during the launch period.