TikTok has become a cultural phenomenon and a hub for Gen Z, the key demographic for gaming brands.

By establishing a presence on TikTok, brands can tap into the platform’s unique content formats and trends that resonate with this audience, fostering a deeper connection and driving brand affinity.

Project Overview

As a test for the brand, Riot Games France aimed to develop a social media strategy targeting the Gen Z audience during Q4 2022, recognizing the relevance of TikTok as a platform.

They approached our agency to lead the campaign, leveraging our expertise in creating engaging content and managing TikTok accounts.

Our Role

STRATEGY

We developed an effective editorial strategy that encompassed a variety of content types, including interviews, memes, or educational content.

CONTENT PRODUCTION

Our team handled the end-to-end process of content creation, ensuring high-quality and engaging visuals.

Results

Several posts became viral sensations on the platform, accumulating hundreds of thousands, if not millions, of views and large engagement.

COMMUNITY GROWTH

In less than three months, the TikTok account’s following skyrocketed from 38.6K to 96.3K K subscribers, showcasing the appeal of the content and its resonance with the target audience.

PERFORMANCE

The campaign generated 7.1 millions of views and achieved 564K engagement (7.94% engagement rate).

CONTINUED PARTNERSHIP

Building on this success, Riot Games entrusted us with the daily management of their TikTok account, recognizing our ability to deliver impactful and engaging content consistently.

From 01/01/23 to 31/07/2023 (7 months):