Project Overview
Riot Games France entrusted us with the task of producing a high-budget video to support the release of Chamber, the 17th agent and the first French character in the VALORANT universe.
The video was created to showcase Chamber’s unique personality while incorporating French elements, aligning with his origin.
Our Role
We handled the end-to-end production process, ensuring a seamless execution and delivering a video that captures the essence of Chamber’s character.
CONCEPT DEVELOPMENT
Collaborated with Riot Games to define the creative vision and concept for the video.
SCRIPTWRITING AND STORYBOARDING
Crafted a compelling narrative and visualized the storyline through detailed storyboards.
PRODUCTION DESIGN
Oversaw the overall visual aesthetic, including set design, props, and art direction, to create a captivating and immersive world.
CASTING AND TALENT MANAGEMENT
Managed the casting process for the main actor and coordinated its schedules and performances.
COSTUME DESIGN
Worked closely with a talented artist to create captivating costumes that embody the character’s French-inspired aesthetics.
LOCATION SCOUTING AND MANAGEMENT
Conducted extensive location scouting to find the perfect settings and coordinated logistics for filming.
CINEMATOGRAPHY AND CAMERA OPERATION
Directed the camera crew to capture dynamic shots and ensure visual excellence.
LIGHTING AND GRIP
Designed and executed the lighting setup to create the desired atmosphere and mood for each scene.
SOUND RECORDING AND MIXING
Ensured high-quality audio capture on set and handled the post-production sound mixing process.
VISUAL EFFECTS (VFX)
Utilized cutting-edge VFX techniques to enhance the visual storytelling and bring magical elements to the narrative.
EDITING AND POST-PRODUCTION
Assembled the footage, added visual effects, color grading, and sound design to create the final polished video.
MUSIC COMPOSITION AND LICENSING
Collaborated with composers to create original music or licensed suitable tracks to enhance the video’s emotional impact.
Results
The video was released on Riot Games’ French social media channels and received widespread international exposure through a comprehensive promotional campaign orchestrated by the publisher’s global office.
IMPRESSIVE ENGAGEMENT
The video generated 5+ million of views all around the world, capturing the attention of a wide audience.
The engaging content sparked meaningful interactions and conversations among viewers, further amplifying the reach and impact of the campaign.
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